Apple — iPhone 13 Pro Social Launch
The iPhone 13 Pro's film-making capabilities are undeniable, so at its launch, Apple enlisted acclaimed Hollywood directors to create a collection of short films, all shot exclusively on the device.
The filmic collabs began with 2x Oscar-winning director Kathryn Bigelow and continued throughout the year with renowned directors such as Jason Reitman, Park Chan-wook, and Michel Gondry.
Our team’s mission was to pique interest in the films but also highlight the phone's features in a social-first format.
We created trailers, BTS content, and interviewed the directors to showcase the iPhone 13 Pro's cinematic capabilities and drive traffic to their films.
The iPhone cinematic collaborations continued throughout the year, enlisting more acclaimed directors such as Jason Reitman with a heartfelt Christmas story, and Park Chan-wook telling a wondrous tale of life and death in his signature flair.