Apple — iPhone 13 Pro Social Launch

The iPhone 13 Pro's film-making capabilities are undeniable, so at its launch, Apple enlisted acclaimed Hollywood directors to create a collection of short films, all shot exclusively on the device.

The filmic collabs began with 2x Oscar-winning director Kathryn Bigelow and continued throughout the year with renowned directors such as Jason Reitman, Park Chan-wook, and Michel Gondry.

Our team’s mission was to pique interest in the films but also highlight the phone's features in a social-first format.

The iPhone cinematic collaborations continued throughout the year, enlisting more acclaimed directors such as Jason Reitman with a heartfelt Christmas story, and Park Chan-wook telling a wondrous tale of life and death in his signature flair. 

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