Apple — Full Bloom
Apple sought to expand its beloved content franchise “Shot on iPhone Experiments” into a more democratic and accessible realm.
To achieve this, we created a spring-themed film imbued with awe, humor, melancholy, and fantasy. Armed with only simple tools like a tripod and a lamp, our creative duo Dong Hoon Jun & James Thornton, demonstrated how anyone can use an iPhone to capture stunning moving images at home.
Using techniques such as stop motion, slow motion, and time-lapse, the duo leads us on a journey through an idyllic world of vibrant blooms, rustling leaves, and mystical fungi, where the iPhone serves as a gateway to a realm of breathtaking natural beauty.
Credits
Client: Apple
Agency: TBWA/Media Art Labs
Starring: Dong Hoon Jun & James Thornton
Executive Creative Director: Chuck Monn
Creative Director: Gustavo Kopit
Creative Team: Eileen Moss & Kim Nguyen
Strategy Director: Abby Sisk
Account Director: Francois Pied, Caroline Phillips
Executive Producer: Chris Perry
Editor: Warner Shaw
Production Company: Incite