BBC — LIVE THE STORY
An integrated campaign showcasing the human element of world news reporting by highlighting the personal notes and possessions of the journalists. Our spots aimed to give audiences a sense of what it's like to live a news story and the human experience of reporting on world events.
The spots were shot by Kyle Cooper, the mastermind behind the iconic intro titles of Se7en, and ran in over 30 countries.
Our press ads contained the actual handwritten notes from the journalists:
We also created an interactive experience where users could flip through digital versions of the journalists' notebooks, listen to their original voice notes, and browse through their photographs, immersing themselves in the world of the reporters.