Nike — Unlimited London

To celebrate the Rio Olympics in 2016, Nike ran the global 'Unlimited' campaign. Our task was to take the spirit of the campaign and give it a local edge for London.

We started by creating a suite of bold visual assets and a manifesto challenging Londoners to smash their limits and barriers.

We then kicked off a city takeover with our bold design work all over the Oxford Circus and Kings Cross areas.

And we got graffiti artists to paint murals around East London.

To cap it off, we organized a massive procession of athletes, flag-bearers, drummers, Nike+ Run Club coaches, and NTC Master Trainers marching shoulder-to-shoulder.

The event was led by Olympic runner Mo Farah and culminated with our manifesto being read to a crowd of thousands by actor Alfie Allen.

NikeTown, the biggest Nike store in Europe, was decked out with our work, including a special installation in the SNKRS CUBE that allowed customers to customize their chosen product with assets from our Unlimited London campaign.