NBA2K — The Neighborhood

2K Sports introduced a new Open World feature called The Neighborhood in the NBA2K18 game. Players could now take their skills off the court and into the streets, hitting the barbershop, tattoo parlors, and sneaker stores.

To launch the game we decided to bring the hood to real life. Stroll through the streets and you might just run into Paul George getting a fresh cut from Joel Embiid, or kick it with locals like Isaiah Thomas and Kyrie Irving.

Directed by the one and only Stacy Wall.