YouTube — Music AI Tools
What if AI could be a bandmate instead of a replacement?
YouTube and Google DeepMind asked this not-so-simple question. Their answer, a suite of music AI experiments that let artists instantly hear their ideas, transform songs between genres, or compose tracks by simply humming.
We started by showing how we built these tools to serve artists, producers, and fans alike. All according to a set of responsible AI principles.
The next step? Putting our tools to the test. We got them in the hands of talent like Wyclef Jean and Marc Rebillet, capturing that magical holy shit moment when musicians discover something that will truly change their creative process.
Our work landed on the big screen of the biggest tech event in the world. DeepMind featured our demo at Google I/O, showing millions what music’s future looks like.
But it wasn’t just for the pros. We also dropped DreamTrack into the playful meme-powered chaos of YouTube Shorts, letting fans create original tracks in the style of artists like Charlie Puth, Charli XCX, Demi Lovato, John Legend, Sia, T-Pain, and more.
Even T-Pain himself jumped in, blessing the world with instant classics about tequila-infused Twitch streams and the questionable glory of buying rims on Temu.
Recognition:
Clio Awards 2025
🏆 Silver — Innovation
🏆 Silver — Digital, Mobile & Emerging Tech