Apple — Movie Magic

With its advanced camera system and all-new Cinematic Mode, the iPhone 13 Pro was built to capture filmic shots.

To showcase its capabilities, we created a new episode in Apple's popular 'Shot on iPhone Experiments' content series. Using only an iPhone and a minimal studio setup, we recreated iconic practical effects of classic sci-fi movies and captured their nostalgic magic in stunning detail.

We used a series of trailers, stories, and behind-the-scenes videos to organically generate engagement on @apple's Instagram and drive traffic to our long-form film. See more on Instagram, here, and here.