Apple — HOMETOWN
HOMETOWN celebrated the work of 28 photographers from across the US during Black History Month. Each day, a new creator shared their unique perspective on the Black American experience, all captured in their hometowns through the lens of the iPhone.
The work was featured on @apple's Instagram, YouTube, and OOH billboards in the photographers' hometowns.
Credits
Client: Apple
Agency: TBWA\Media Arts Lab LA + Apple
Clients: Nick Law, Holly Butler, Arem Duplessis
ECD: Chuck Monn
Creative Directors: Paul Wysocan, Adam Alshin, Gustavo Kopit
Creatives: Iain Nevill, Scott Stevens, Manu Gregori
Account: Francois Pied, Caroline Phillips
Strategy: Sam Matthews, Abby Sisk
Production Company (YouTube Film): Smuggler
*This project was a collaboration between multiple teams at Media Arts Lab Los Angeles and Apple's MARCOM. Many people worked tirelessly for months to make it happen. If your name is not mentioned abvoe and you were part of the team, please reach out to me and I'll make sure to include it.