ACTIVISION — #CODNATION

To launch the new Black Ops 4 game and its Battle Royale mode, we created a social campaign that united the COD community through their shared love of weird, dumb, and meme-y content made in-game.

Using the game's engine, we made dozens of social videos and invited the COD Nation to do the same. The community loved it and created over 25,000 of their own videos within the first 24 hours.

Results :

Broke Playstation and X-Box Store records for digital downloads

Highest selling day one release for Call of Duty

Black Ops 4 was 2018’s best selling game

Recognition:

Cannes Lions
Silver : Social & Influencer - Innovative use of Community
3 x Bronze : Film - Culture & Context (Campaign)
Bronze : Mobile - Co-created creation & User Generated Content
2 x Shortlist : Film - TV & Cinema
Shortlist : Social & Influencer - Film Series
Shortlist : Mobile - User Engagement
Shortlist : Mobile - Targeted Communication

Andy Awards
Gold (Idea Distinction)

D&AD
Wood : Branded Content and Entertainment
Wood : Direct

Clio Awards
Bronze : Direct - Social Media

Webby Awards
Nominee : Video - Games